In the first month alone, 24 million users registered for MoBike, which means the number of users doubled. Let me give you a recent example of the importance the presence on WeChat can have for companies: In late March 2017, MoBike, the leading Chinese bike rental service, launched its WeChat interface.
Wechat emoji download install#
The fact that these products and services are so frequently booked and bought on WeChat has to do with the so-called “WeChat Mini Program” integrated into WeChat: The WeChat Mini Program is a sub-portal on which each provider can be present with their own interfaces, which is why the users don’t have to install any extra apps or switch portals to buy, book or order something, but they can do so directly from the WeChat portal. The sectors which benefited most from this were the movie, catering, entertainment, hotel and travel industries. 35 billion Euros, source: WeChat 2016 Data Report). In 2016, WeChat users made purchases and bookings valued at 273 billion Renminbi (approx. WeChat does not only boost new forms of online business, but it also pushes the traditional offline economy. This is a small amount for a social media author, but it is definitely an incentive to produce posts with serious contents and relevance.Ĭentralized interface for traditional industries For a post with more than 100,000 clicks, authors often receive remunerations from their readers amounting up to 2,000 Renminbi (approx. This “remuneration function” on a voluntary basis is also used for contributions posted in the “WeChat Moments”section, the message function of WeChat. While users until recently downloaded them for free, today they are called upon to appreciate the artist’s intellectual effort by paying an amount of money they choose themselves. When you click on it, you end up on a page with dozens of emoji editions created by a variety of artists. Just one small example from the area of emojis, which are very popular here in China: In the emoji menu, there is a “+” button.
Wechat emoji download software#
While just a few years ago, it was still a widespread practice to download intellectual property such as music, books or software illegally, all that and much more (emojis, games, information services etc.) is bought on the WeChat platform now.
Wechat emoji download how to#
In recent years, WeChat has taught its users very successfully how to pay for online contents. But software providers are also among the winners of this trend. It is especially the three big Chinese telecommunication providers in China, China Telecom, China Mobile and China Unicom, who benefited from the proliferation and almost excessive use of WeChat. This represents an increase of 26 percent compared to 2015. Euros) (source: WeChat 2016 Data Report). Last year, the data volume consumed via WeChat reached a value of nearly 160 billion Renminbi (about 21 billion.
Today we will switch perspectives and have a look at the impact of WeChat on China’s economy. In my article I explained the social importance of this all-in-one app. In our last post, we presented WeChat, which is by far the most important communication service in China and one of the biggest worldwide.